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Speaking at the Chrysalis Innovation Studio

Calling all creative practitioners and brand strategists to the Chrysalis Innovation studio on Tuesday 15th March 2016 as we welcome Margaret Hartwell down under to share her experience with archetypes as a dynamic and practical tool for unlocking the true potential of your brand.

21st Century brands are increasingly defined by their interactions with customers and the relationships they build with them. Whether you are new to archetypes or a seasoned practitioner join us to explore how applying an archetypal lens can guide your brand storytelling and business strategy to nurture authentic connections and create lasting value with your customers.


5:00PM - 5:30PM Drinks and Nibbles

5:30PM – 6:30PM Presentation and Q&A

6:30PM – 7:00PM Networking and Book Signing

If you already have a copy of Archetypes in Branding, bring it along to have it signed by the author. You can pre-order the book from Amazon here. Five lucky participants will walk away with the recently released companion deck of archetype cards.

Guest Speaker, Margaret Hartwell

Margaret Hartwell is a business, brand and design strategy specialist based in North Carolina with over 20+ years developing brands in the United States and Europe. She is the author, researcher and co-creative director of Archetypes in Branding: A Toolkit for Creatives and Strategists. Margaret began her career as a designer. She holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology in Palo Alto, CA.

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