Sharing a thoroughly enjoyable conversation I had with @howiechaniam on his Healthy Brand podcast. We explored:
👉🏽 Archetypes as a means to emotional magnetism
👉🏽 How many brand archetypes are too many
👉🏽 The pitfalls: too meta, trying to be perfect, stuck in a style guide
👉🏽 Archetypes as personas?
👉🏽 Techniques to warm-up a group for an archetype workshop
👉🏽 The critical litmus test for any engagement
📌 Read/ listen here:https://www.howiechan.com/blog/podcast-margarethartwell-ep22