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Using the Power of Archetypes to Transform Organizations & Build Brands


Sharing a thoroughly enjoyable conversation I had with @howiechaniam on his Healthy Brand podcast. We explored:

๐Ÿ‘‰๐Ÿฝ Archetypes as a means to emotional magnetism

๐Ÿ‘‰๐Ÿฝ How many brand archetypes are too many

๐Ÿ‘‰๐Ÿฝ The pitfalls: too meta, trying to be perfect, stuck in a style guide

๐Ÿ‘‰๐Ÿฝ Archetypes as personas?

๐Ÿ‘‰๐Ÿฝ Techniques to warm-up a group for an archetype workshop

๐Ÿ‘‰๐Ÿฝ The critical litmus test for any engagement



๐Ÿ“Œ Read/ listen here:https://www.howiechan.com/blog/podcast-margarethartwell-ep22

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