top of page

Using the Power of Archetypes to Transform Organizations & Build Brands

Sharing a thoroughly enjoyable conversation I had with @howiechaniam on his Healthy Brand podcast. We explored:

๐Ÿ‘‰๐Ÿฝ Archetypes as a means to emotional magnetism

๐Ÿ‘‰๐Ÿฝ How many brand archetypes are too many

๐Ÿ‘‰๐Ÿฝ The pitfalls: too meta, trying to be perfect, stuck in a style guide

๐Ÿ‘‰๐Ÿฝ Archetypes as personas?

๐Ÿ‘‰๐Ÿฝ Techniques to warm-up a group for an archetype workshop

๐Ÿ‘‰๐Ÿฝ The critical litmus test for any engagement

96 views0 comments

Recent Posts

See All
bottom of page