Conversations Join the conversation about using archetypes to inform your brand and business. Share how you're using the toolkit. Ask a question. Learn more!              >>latest posts>>

Brand Strategy Margaret Hartwell – strategist, coach, speaker, and writer – adapted the concepts and created the content for the book and the deck of cards.  >> learn more >>

Graphic Design Josh Chen, Max Spector and the talented designers at Chen Design Associates created the visual expression for the book and the deck of cards.      >>learn more >>

Buy the book & Testimonials Buy the book to use archetypes to resolve brand inconsistencies and enhance trust with stakeholders.   >>Buy the book>>

“You will be invited to play, to interact, to get involved in a conversation... These tools will stimulate the kind of conversation that will match your market to your brand.”
- from the foreword by Jay Ogilvy, cofounder, Global Business Network