Reveal your brand's existing archetypal patterns. Try out the new ArchetypeIQ Brand Assessment in beta
Do you need to:
• resolve brand inconsistencies?
• bridge the gap between internal
and external business objectives?
• enhance trust with stakeholders?
• tell your unique story?
• understand the relationships in
• all of the above?
Using the archetypal approach from the book can help you upshift conversations from the personal to the symbolic. Result: your strategy and artifacts achieve greater resonance, buy-in and impact. Read testimonials from other readers.