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Digital Downloads: Archetypes in Branding Card Deck Images

Especially now, many readers and practitioners have requested digital files (pdfs) for the fronts and backs of the archetype cards as published in the book, Archetypes in Branding: A Toolkit for Creatives and Strategists.


May the archetypal journey continue to inspire and lead the way!


PDFs include bleeds and cropmarks. Your purchase of this product indicates your acceptance of the terms of the Licensing Agreement.  

Digital Downloads: Archetypes in Branding Card Deck Images

  • Your purchase of this digital product indicates your agreement to the following terms: 

    This is a legal agreement ("Agreement") between "You" and You are purchasing the right to use the Licensed Archetypes Cards identified in Section #2 for the purposes defined in this Agreement. This is a binding agreement. The terms of the Agreement may not be altered by You in any way. If You do not agree with all of the terms of this Agreement, the only recourse available to You is to not proceed with the purchasing transaction and payment of the License Fee. By proceeding with the transaction and paying the License Fee, You consent to the terms of this Agreement and affirmatively represent that you are of legal age and capacity to enter into a binding and enforceable contract. This offer is void where prohibited. reserves the right to amend the terms of this Agreement at any time without advance notice to you.

    1. Definitions

    a. "Licensed Archetypes Cards" means the images which are licensed to You under the terms of this Agreement. The Licensed Cards are specifically identified in Section #2, below.

    b. "License Fee" means the fee which is paid by You in order to enter into this Agreement. The License Fee is listed in Section #2, below.

    c. "Licensed Work" refers to any product or service that You create using independent skill and effort and that incorporates a Reproduction of the Licensed Content as well as other material.

    d. "Reproduction" and "Reproduce" refer to any form of copying or publication of the Licensed Content via any medium and by whatever means, in whole or in part, and the creation of any derivative work from, or that incorporates, the Licensed Content

    60 Licensed Archetypes Cards (fronts & backs) from Archetypes in Branding: A Toolkit for Creatives and Strategists. $499 USD

    2. License Grant

    Upon paying the License Fee you are indicating your acceptance of this Agreement. You are granted a non-exclusive, perpetual, non-transferable, non-sublicensable, worldwide right to use and reproduce the Licensed Content in any and all media for all purposes for organizations/businesses of 20> users, other than the prohibited uses specified in Section #3, below.

    3. Prohibited Uses

    • You may NOT make any content of the fronts and/or backs of the Licensed Archetypes Cards available in a manner that is likely to allow or invite a third party to download, extract, redistribute, or access the Licensed Content as a standalone file. If the Licensed Content will be displayed on a website, You must post terms and conditions on the website that prohibit downloading, republication, retransmission, reproduction, and all other uses of the Licensed Content as a standalone file.

    • You may NOT upload, use, or display the Licensed Content on any medium which is designed to induce or involves the sale, license, or other distribution of "On Demand Products." On Demand Products are products in which the Licensed Content is selected by a third party for customization on products which are produced on a made-to-order basis, including, without limitation, greeting cards, mousepads, t-shirts, calendars, posters, canvas prints, screensavers, wallpapers, and similar products.

    • You may NOT falsely represent, expressly or implied, that You are the original creator of the Licensed Content or of a work that is based substantially on the Licensed Content.

    • You may NOT sell the Licensed Content or sell any derivative products using the Licensed Content.

    • You may NOT use the License Content to produce and/or sell fine art prints or posters.

    • You may NOT incorporate the Licensed Content into a logo, corporate ID, trademark, or service mark.

    • If the Licensed Content contains the likeness of an individual or individuals who may be indentified, You may NOT manipulate the image in a manner that would portray the individuals in an unflattering manner.

    • You may NOT use the Licensed Content in a pornographic, defamatory, or otherwise unlawful manner.

    • You may NOT alter the images.

    4. Use on Social Media and Third-Party Websites

    If You include the Licensed Image on any social-media platform or third-party website that uses the Licensed Image contrary to the terms of this Agreement, with or without Your express or implied consent, then Your rights under this Agreement shall automatically be revoked and You shall remove the Licensed Image from such platform or websites at’s request.

    5. Other Provisions

    a. You may have the Licensed Image reproduced by Your agents provided that such agents agree to abide by the provisions of this Agreement.

    b. You agree to be liable for any failure to comply with the terms of this Agreement and/or any failure by your agent(s) to comply with the terms of this Agreement.

    c. If You post the Licensed Image onto a website, You are responsible for ensuring that the Licensed Image is not downloaded by third-parties or otherwise exploited by the website host. You must post terms and conditions on the website that prohibit downloading, republication, retransmission, reproduction, and all other uses of the Licensed Image as a standalone file.

    d. If You are purchasing rights to the Licensed Image for use by a third-party, You represent that You are authorized to act on behalf of the third-party and to bind the third-party to the terms of this Agreement. You may also be held independently liable if You violate the terms of this Agreement.

    e. Your rights under this Agreement do not include the right to use or reproduce the titles, tags, descriptions, or metadata that are associated with the Licensed Image on

    f. If you use the Licensed Image in an editorial context, You must include the following credit line adjacent to the Licensed Image: © 2012 If You omit the credit, may impose a fee up to one hundred percent (100%) of the License Fee which will be payable by You. The fee shall be in addition to any other rights or remedies that may have under law.

    g. You acknowledge that and all of our logos, trademarks, and service marks are the sole property of (our "Marks"). You may only use the name for the purpose of editorial crediting as defined in Section #5(f), above. You acknowledge that you will never contest the validity of any Marks.

    6. Ownership of Rights
    This Agreement grants you a limited right to use the Licensed Content with specified limitations. You do not own any rights in copyright to the Licensed Content or have any other rights that are not expressly granted to You under this Agreement.

    7. Notice of Violations
    You agree to immediately notify if you know or should know that any third-party has accessed the Licensed Image in a manner that violates the terms of this Agreement.

    8. Warranty and Limitation of Liability represents and warrants that the Licensed Content will be free from material defects at the time that the license is granted and that has the necessary rights to grant You the rights to use the Licensed Image under this Agreement, assuming Your full compliance with the terms of the Agreement. Your only remedy in the event of breach of these warranty provisions is a full refund of the License Fee paid to in connection with the Licensed Image. makes no other warranties, express or implied, regarding the Licensed Content, including, without limitation, any implied warranties of merchantability or fitness for a particular purpose. expressly disclaims any such warranties and expressly licenses the Licensed Content "as is." shall not be liable to You or any other person or entity for any punitive, special, indirect, consequential, incidental, or other similar damages, costs, or losses arising out of this Agreement - even if it has been advised of the possibility of such damages, costs, or losses. Some jurisdictions do not permit the exclusion or limitation of implied warranties or liability for certain categories of damages. shall not be liable for any damages, costs, or losses arising out of or as a result of modifications made to the Licensed Image or as a result of the context in which the Licensed Image is used in a work.

    9. Indemnification
    You shall pay to defend, indemnify, and hold harmless and its subsidiaries, commonly owned or controlled affiliates, content providers and their respective officers, and directors and employees from all damages, losses, and expenses, including reasonable attorneys' fees, arising out of or as a result of claims by third parties relating to Your use of any Licensed Image or any other actual or alleged breach by You of this Agreement. may at its discretion, but is under no obligation to, assume the defense of any action arising from Your use of the Licensed Image or from your breach of this Agreement.

    10. Unauthorized Use of Licensed Content
    If You use the Licensed Content in a manner other than that which is expressly authorized under this Agreement, such use amounts to copyright infringement and entitles or its licensors to enforce all rights available to it under U.S. and international copyright laws. In addition, and without prejudice to's ability to realize other remedies under copyright laws and this Agreement, reserves the right to charge and You agree to pay a fee equal to up to five (5) times the License Fee for the unauthorized use of the Licensed Content. In the event that has a reasonable basis to believe that You are using the Licensed Content in a manner other than that which is expressly authorized under this Agreement, may immediately revoke the license granted under this Agreement, and You agree to: stop using the Licensed Content and destroy or order destruction of any copies of the Licensed Content including as incorporated into a secondary work.

    This provision does not limit's rights to recover damages from You including in the form of indemnification. Your failure to pay fully and in accordance with its payment terms for the right to use the Licensed Content constitutes a material breach of this Agreement entitling to all remedies available under law and pursuant to this Agreement.

    11. Audit and Verification Rights or its licensors may request and You must provide evidence of compliance with the terms of this Agreement upon demand with reasonable advance notice. Among the forms of evidence that or its licensors is entitled to receive in order to verify Your compliance with the terms of this Agreement are:

    a. free access to any website or platform where the Licensed Content is reproduced,

    b. an audit of records related directly to Your use of the Licensed Content by or its designated auditor,

    c. receipt and inspection of sample copies of reproductions containing the Licensed Content, and

    d. a certificate of compliance signed under oath by You or Your agent in a form acceptable to

    Should or its licensors determine that Your use exceeds what is permitted under this Agreement, You shall pay the costs incurred by in its efforts to verify compliance, plus a five percent (5%) surcharge in connection with these efforts.

    12. No Modification of Embedded Data
    You may not alter the Licensed Content in a manner that removes any copyright notice, name, identification number, or other information embedded in the Licensed Content.

    13. Third-Party Claims of Right
    Should the Licensed Content be the subject of a claim of infringement by a third-party for which may be liable, may require You to immediately (1) stop using the Licensed Content, (2) delete the Licensed Content from all storage media, and (3) take steps to insure third parties cease use or reproduction of the Licensed Content. shall provide you with a reasonable substitute image free of charge but subject to the terms and conditions of this Agreement.

    14. Governing Law / Forum / Mandatory Arbitration
    Disputes relating this Agreement and to any use of the Licensed Content will be governed by the law of the State of Massachusetts, United States, without respect to its choice of law provisions. Your claims relating to this Agreement or Your use of the Licensed Content shall be determined through the American Arbitration Association before a certified arbitrator and pursuant to the commercial arbitration rules promulgated by the AAA located in Boston, Massachusetts. You agree that, notwithstanding any otherwise applicable statute(s) of limitation, any arbitration proceeding to determine Your claims shall be commenced within one year of the acts, events, or occurrences giving rise to the claim or be forever barred.

    15. Entire Agreement / No Waiver
    This Agreement contains the entire agreement between You and, and You acknowledge that there are no other agreements, representations, or warranties pertaining thereto which are not set forth in this document. If any provisions of this Agreement are held to be invalid or unenforceable under present or future laws, such provisions shall be fully severable, whereupon the remainder of this Agreement will be given full force and effect. No action or inaction by, other than express written waiver, may be construed as a waiver of any provision of this Agreement In the event of any inconsistency between the terms contained herein and the terms contained on any purchase order or other communication sent by, the terms of this shall govern.

    After checkout, a copy of this Agreement will be emailed to You.

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