top of page
Archetypes in Branding Card Deck

Sorry to disappoint. Currently out of stock.


Called “beautiful and insightful” and “a must-have for any serious brand builder,” this deck of 60 archetype cards is the companion tool to the book, Archetypes in Branding: A Toolkit for Creatives and Strategists. Archetypes help bridge the gap between the cognitive and intuitive sides of the brain, between brand and culture, and between internal and external business objectives.

Use them to reveal your brand’s motivations, enhance trust with stakeholders, resolve brand inconsistencies, and generate magnetic demand.


To get the complete Archetypes in Branding toolkit for your library, order the original version (foundational reference and 60 cards included) on Amazon.

Archetypes in Branding Card Deck

    bottom of page