Archetypes in Branding Card Deck

Very limited supply. Fewer than 50 decks remain. 


Called “beautiful and insightful” and “a must have for any serious brand builder,” this deck of 60 archetype cards is the companion tool to the book, Archetypes in Branding: A Toolkit for Creatives and Strategists. Archetypes help bridge the gap between the cognitive and intuitive sides of the brain, between brand and culture, and between internal and external business objectives.

Use them to reveal your brand’s motivations, enhance trust with stakeholders, resolve brand inconsistencies, and generate magnetic demand.


Want the entire Archetypes in Branding toolkit for your library? Order the original version (foundational reference and 60 cards included) on Amazon.

Archetypes in Branding Card Deck