Using archetypes to build brand culture and spark innovation, engagement and impact
A fundamental shift in the marketplace is upon us. Consumer expectations for sustainability are moving from obligation to desire and leading businesses are embracing the imperative of sustainable brand innovation to reveal new opportunities, drive growth and create positive impact for a more sustainable future.
In this context, a number of exciting questions emerge:
How might we embody a more purposeful brand culture to unlock innovation?
How might we create disruptive business solutions to create more value in more ways?
How might we create delightful brand experiences that inspire participation, growth and impact?