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Tag: Clotaire Rapaille

Culture Codes and Archetypes

I’ve been recently fueled by a conversation with a wicked smart chief strategy officer in Hilton Head. He’s got a passion for understanding and applying an archetypal lens to business and creative work that I find inspirational. He recently posted an intriguing article about the archetypal semiotics between Star…

August 4, 2015 Brands, Culture, Semiotics archetypes, BFG, C.G. Jung, Clotaire Rapaille, Collective Unconscious

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"Thus the task is not so much to see what no one has yet seen; but to think what nobody has yet thought, about that which everybody sees."
–Erwin Schrödinger

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