Credits

MARGARET POTT HARTWELL

MARGARET HARTWELL

Content Creator and Co-Creative Director

As an international brand and business advisor for startups and mission-driven organizations, Margaret Hartwell heads up the North American presence of Aamplify Partners, a New Zealand-based marketing firm. She is also an Adjunct Professor in the Design Strategy MBA program at the California College of the Arts. Recognized for breadth and depth of applied skills and experience across multiple creative disciplines and business sectors, Margaret has led creative and strategic marketing campaigns in both the U.S. and Europe. She began her career in advertising as a designer. Margaret was one of the founding members of Suissa Miller Advertising in Los Angeles, where she served for over 12 years in various roles from studio director to art director to vice president. In London she was Director of Development for the London Design Festival and the World Creative Forum, and Head of Marketing for the Design Council. Returning to the US, her consulting has included Saatchi & Saatchi S, PayPal, BFG Communications, Omegawave Oy, Business Value Group, Flextronics, Stanford Lively Arts, Verve Coffee Roasters, Ecstasis Consulting, TwoFish Bakery, the San Francisco Symphony development department and the California College of the Arts.

Margaret has been called an information junkie with a childlike curiosity, and is known for having an insatiable appetite for travel, trends and technologies. In addition to her work in advertising, design and marketing, she has been an actor, singer, improv artist, photographer, has created and written for television, worked for non-profit environmental groups, and launched a line of infant sportswear, called zerosomething.

Her 20 years of experience chronicle a career of effective solutions at the intersection of creativity and business. Margaret is committed to serving as a catalyst for business and governmental leaders to take our planet's stewardship in a more consciously healthy direction. Margaret holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology.

JOSHUA C. CHEN

JOSHUA C. CHEN

Producer & Co-Creative Director

Joshua C. Chen is founder, principal and creative director of Chen Design Associates (CDA ). Josh has over 20 years of professional experience in the fields of design, broadcasting, journalism and music. His diverse background, as well as having lived in numerous countries including Singapore, France and Belgium, brings a global understanding of client objectives to each project.

Josh’s involvement in the design community includes serving as juror for Communication Arts, The One Club, The Advertising Federation of America, and the American Institute of Graphic Arts. He served on the HOW Advisory Board and lectures at regional and national conferences. Named one of 50 “people to watch” by Graphic Design USA, Josh is author and designer of multiple award-winning books, most recently Fingerprint No. 2: The Evolution of Handmade Elements in Graphic Design (HOW Books). His book Peace: 100 Ideas (CDA Press) was featured on A&E’s Breakfast with the Arts, dwell and Metropolis. Starting in 2012, Josh also serves as Chief Design Officer for Outfit Generic, a San Francisco-based boutique hospitality group (outfitgeneric.com). Chen Design partners with a wide range of clients from start-up ventures to established corporations.

MAX SPECTOR

MAX SPECTOR

Lead Design & Art Direction

Named one of 2004’s leading new visual artists by Print magazine, Max Spector has since been honored by the American Institute of Graphic Arts, Art Directors Club, Type Directors Club, Communication Arts, dwell, Graphis, Metropolis, HOW , Graphic DesignUSA, and many more. As Design Director at CDA , Max works closely with the team’s junior designers while continually developing his own design skills.

Max teaches design at the Academy of Art University, both in the classroom and as a graduate thesis advisor. Follow Max on Pinterest or visit www.maxspector.com.

PHOTOGRAPHY

Toni Gauthier
Debbie Ladas

RESEARCH

Margaret Hartwell
Laurie Carrigan
Jeff Plank
Scott Wong

DESIGN

Max Spector
Jordan Cullen
Debbie Ladas
Liscelyn Grifal
Stephen Jones
Morgan Marcani
Joshua C. Chen
Wes Mitchell
Wei Sun
Sarah Rouse-Higgins

EDITING

Sydney Reuben

ILLUSTRATION

Max Spector
Jordan Cullen
Debbie Ladas
Jure Gavran
Liscelyn Grifal
Stephen Jones
Morgan Marcani

FOR HOW BOOKS

Megan Lane Patrick, Content Director
Amy Schell Owen, Managing Editor
Lauren Mosko Baily, Assistant Editor
Kimberly Catanzarite, Copy Editor
Grace Rin, Art Director
Greck Nock, Production Coordinator