Credits

MARGARET POTT HARTWELL

MARGARET HARTWELL

Content Creator and Co-Creative Director

Margaret Hartwell is an innovation and strategy leader who empowers purpose-driven change at the intersection of brand/culture, design, and technology. She guides senior executives and teams to solve complex problems by developing user-centered solutions.

Margaret uses a transformative approach to everyday innovation and employs skills and best practices from a range of disciplines: archetypal branding, transpersonal psychology, sustainable management, and design thinking from the toolkits of the Design Council UK, The Grove, Society for Organizational Learning, IDEO, Stanford d.school, and Jeanne Liedtka at the Darden School of Business, and others. Margaret co-founded Cognition.Studio, a subsidiary of Certus Solutions, and established the innovation, design thinking, UX strategy and UI design practices. She holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology.

Her experience spans 20+ years developing purpose- and design-led businesses and brand in the US, UK, Europe, and APAC. Industries include technology, social and environmental advocacy, health and wellness, media, entertainment and the arts, leadership development, automotive, telecommunications, packaged goods, and travel.

Recognized for a breadth and depth of applied skills and experience across multiple creative disciplines and business sectors, Margaret began her career as a designer as one of the founding members of Suissa Miller Advertising where she served for over 12 years in various roles from studio director to art director to vice president. In London, she was Director of Development for the London Design Festival, and Head of Marketing for the UK Design Council. Returning to the U.S., consulting and coaching include Saatchi & Saatchi S, PayPal, Jive, Flextronics, BFG Communications, Omegawave, Stanford Lively Arts, Verve Coffee Roasters, TwoFish Bakery, and the San Francisco Symphony development department. She taught in the pioneering MBA in Design Strategy (DMBA) program at the California College of the Arts and is an engaging speaker/presenter.

Margaret has been called an information junkie with a childlike curiosity and is known for having an insatiable appetite for travel, trends, and technologies. In addition to her work in advertising, design, marketing and innovation, she has been an actor, singer, improv artist, photographer, scriptwriter, worked for non-profit environmental groups, and created a line of infant sportswear, called zerosomething.

JOSHUA C. CHEN

JOSHUA C. CHEN

Producer & Co-Creative Director

Joshua C. Chen is founder, principal and creative director of Chen Design Associates (CDA ). Josh has over 20 years of professional experience in the fields of design, broadcasting, journalism and music. His diverse background, as well as having lived in numerous countries including Singapore, France and Belgium, brings a global understanding of client objectives to each project.

Josh’s involvement in the design community includes serving as juror for Communication Arts, The One Club, The Advertising Federation of America, and the American Institute of Graphic Arts. He served on the HOW Advisory Board and lectures at regional and national conferences. Named one of 50 “people to watch” by Graphic Design USA, Josh is author and designer of multiple award-winning books, most recently Fingerprint No. 2: The Evolution of Handmade Elements in Graphic Design (HOW Books). His book Peace: 100 Ideas (CDA Press) was featured on A&E’s Breakfast with the Arts, dwell and Metropolis. Starting in 2012, Josh also serves as Chief Design Officer for Outfit Generic, a San Francisco-based boutique hospitality group (outfitgeneric.com). Chen Design partners with a wide range of clients from start-up ventures to established corporations.

MAX SPECTOR

MAX SPECTOR

Lead Design & Art Direction

Named one of 2004’s leading new visual artists by Print magazine, Max Spector has since been honored by the American Institute of Graphic Arts, Art Directors Club, Type Directors Club, Communication Arts, dwell, Graphis, Metropolis, HOW , Graphic DesignUSA, and many more. As Design Director at CDA , Max works closely with the team’s junior designers while continually developing his own design skills.

Max teaches design at the Academy of Art University, both in the classroom and as a graduate thesis advisor. Follow Max on Pinterest or visit www.maxspector.com.

PHOTOGRAPHY

Toni Gauthier
Debbie Ladas

RESEARCH

Margaret Hartwell
Laurie Carrigan
Jeff Plank
Scott Wong

DESIGN

Max Spector
Jordan Cullen
Debbie Ladas
Liscelyn Grifal
Stephen Jones
Morgan Marcani
Joshua C. Chen
Wes Mitchell
Wei Sun
Sarah Rouse-Higgins

EDITING

Sydney Reuben

ILLUSTRATION

Max Spector
Jordan Cullen
Debbie Ladas
Jure Gavran
Liscelyn Grifal
Stephen Jones
Morgan Marcani

FOR HOW BOOKS

Megan Lane Patrick, Content Director
Amy Schell Owen, Managing Editor
Lauren Mosko Baily, Assistant Editor
Kimberly Catanzarite, Copy Editor
Grace Rin, Art Director
Greck Nock, Production Coordinator