The Citizen Mug


The Citizen is driven by a deeply instilled sense of personal integrity, fairness, equity and responsibility to the community. This archetype’s identity is shaped by the experience of being a peer rather than a subject or ruler. The Citizen believes in and works to manifest values that are higher than profit or individual gain. Meaning is found in the personal sense of alignment between beliefs and action. Seeing the value in the collective, the Citizen trusts in the inherent good of human beings to contribute positively to society. ©

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Product Description

Classic white 11 oz. mug showcases The Citizen from Archetypes in Branding: A Toolkit for Creatives and Strategists. Measures 3.8” high x 3.2” diameter. Microwave and dishwasher safe. Strong, ceramic construction. Meets or exceeds FDA requirements for food and beverage safety. Fulfilled by print on demand store,


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