The Activist Mug


This archetype is defined by its intentional efforts to affect social, environmental, economic or political change. A champion of various causes, the Activist seeks to persuade people to wake up and change their behavior. The Activist is motivated by wanting to do some good in the world and to radically transform the conventional order. Working within various areas of value to society, the Activist possesses a strong belief in the power of the collective. ©

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Product Description

Classic white 11 oz. mug showcases The Activist from Archetypes in Branding: A Toolkit for Creatives and Strategists. Measures 3.8” high x 3.2” diameter. Microwave and dishwasher safe. Strong, ceramic construction. Meets or exceeds FDA requirements for food and beverage safety. Fulfilled by print on demand store,


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