Archetype Cards

3.5 out of 5 based on 2 customer ratings
(2 customer reviews)


Called “beautiful and insightful” and “a must have for any serious brand builder,” this deck of 60 archetype cards is the companion tool to the book,  Archetypesin Branding: A Toolkit for Creatives and StrategistsArchetypes help bridge the gap between the cognitive and intuitive sides of the brain, between brand and culture, and between internal and external business objectives.

Use them to reveal your brand’s motivations, enhance trust with stakeholders, resolve brand inconsistencies, and generate magnetic demand.

archetype cards

Product Description

Companion deck of 60 archetype cards to the book, Archetypes in Branding: A Toolkit for Creatives and Strategists. 300 gsm.

Additional Information

Weight .6 lbs
Dimensions 4.5 x 4.5 x 1 in

ISBN-13: 9780692544570

2 reviews for Archetype Cards

  1. 2 out of 5


    When will this item be back in print production. I have been trying to order it for months and have only found it used for 800 dollars on Amazon. I have used these cards in the past and loved them but need to get another pack for my current agency. HELP!

    • :

      Hi Gabby! So glad to hear that you’ve had success with the tool and so sorry the deck has been back ordered. Good news though, limited supply in stock again.

  2. 5 out of 5


    These beautiful cards helped me to zero in on the best attributes of my services and how to represent them on my website and other marketing outlets. They functioned as both a reminder of how valuable my services are and as a constant inspiration. I wholeheartedly recommend the book and the cards for anyone wanting additional clarity about what you have to offer and how best to present it.

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