Continuing with the theme of the American Dream from last week, I thought that this third post in the series was going to be about the shadow of the Provocateur archetype.
I thought I had the perfect example in this spot…
Last week’s post was an introduction to the conversation that archetypal shadows can be valuable tools for endogenous growth and learning. Now we dive into the shadows of specific archetypes citing examples to ground the discussion.
For the purposes of this series, I’d like to ask that we agree:
“Research indicates that 78 percent of CMOs think content is the future of marketing. And two thirds of marketers think branded content is superior to PR, direct mail, and print advertising.”
Here’s the full article.