Card Sorting App Survey

ArchetypeIQ App: Development Survey

We are currently working on creating a tablet-based app that will enable archetype practitioners to extend the usability of the principles from the book, Archetypes in Branding: A Toolkit for Creatives and Strategists. Please take a few moments to complete this brief survey and help us deliver an app that works for you! Many thanks!

1) What level of expertise do you have with using archetypes in branding?
2) What is your job function?
3) What comes closest to your assumptions about the value proposition of the app?

4) What features might you expect to see included in the app? Please select top five.

5) What is your biggest challenge in using the cards?
6) Would an app help in running sessions virtually? And if so, how?

7) What other business apps do you currently use with clients?
8) Would it be helpful if the app could solicit multiple perspectives in advance of meetings/interviews?
9) In what format(s) would you want to export your archetype outcomes?

10) Would you want to participate in a beta test of the app?
11) What should the goals for the app be?

12) What would you expect to pay for the app?

Thanks for taking the time to share your insights about the development of the ArchetypeIQ Card Sorting app! Be sure to leave us your contact details if you'd like to stay informed about the progress of the app or be included as a beta tester.